In the early days of Lenco the Laeng family promoted their products in the local papers. At that time it was common to produce separate products for a record player like motor’s, pick-up’s, platters and the alike.

My research revealed a lot of adverts in the „Burgdorfer Tagblatt“. The oldest I found is from October 22nd in 1948. It is the first time where the name Lenco is mentioned.

The next one is from November 1st in 1948. It shows two different models, both for 78 rpm only. It had an automatic shut-off but there was no speed adjustment nor did it have a tone arm lift. Interesting here:

With electromagnetic pick-up - that is interesting - because later on there wasn’t any other advert mention this.

Just a month later, on December 4th in 1948, the same record player was adverted but this time with a crystal pick-up.